5 ways supporting a charity can help your business
Sometimes running a business is not all about profit. Supporting a charity can have so many benefits to your business and your brand. We also realise that as a small business owner or start-up you may be low on time and resources and you want something easy to implement that doesn’t cost the earth.
We’ve included some examples of how you can you can be more socially responsible as a business and how you can do this by getting on board with our existing initiative at Cardiff Foodbank. This means you can have the beginnings of a social responsibility strategy with minimal effort and some ideas and structure already in place.
Here’s 5 easy ways supporting a charity can help your business and how you can implement them with our existing campaign.
Reach a wider audience
Do you want to reach new customers? Maybe expand your customer base? Then good publicity is the way to do it. By supporting a charity your business reach will expand, more people will see what you do and more people will see your business in a positive light.
Here’s how our Winter Campaign can help:
When you get involved in the campaign, we’ll tag you in ‘Thank you posts’ and share all your donations on LinkedIn.
Promote your values
Do you want to showcase your values in a positive light? By supporting our foodbank you can really define what you stand for as a business. Supporting a charity can also help make you more appealing to customers. As Omnicom Group's Cone Communications shows, 70% will spend more on brands that support causes.
Here’s how our Winter Campaign can help:
Getting stuck in with helping a charity like Cardiff Foodbank will show that you mean it when you say you are committed to helping local charities. Your employee’s will see that your values mean something to you and that you are willing to take action to make a difference in your community.
Boost employee engagement
Employees like to know that they are working for a business that cares about their community. Being linked to a charity could boost recruitment opportunities and employee retention rates. Staff will enjoy getting involved with fundraising activities. It will allow them how to build connections with their co-workers, will engage staff and help them feel that they are making a positive impact on their community.
Here’s how our Winter Campaign can help:
Set up a donation station in your office and share all your donations on socials with our Donation Station Selfie post ready done for you. If you are feeling a bit more energetic you could set up a local giving link and raise money by walking/running/moving as a team. This will also help your employee’s with their mental health and wellbeing and give them motivation to move more in their working day while helping others.
Give back to your community
Connection and purpose are two of the cornerstones of wellbeing and your employees will really benefit from working towards a cause that gives back to the community. It will help employee’s connect with each other and members of their community and have a real sense of purpose by making a valuable contribution.
Here’s how our Winter Campaign can help:
Adding volunteering days to your HR strategy could help give your employees a sense of purpose. If you would like to volunteer at Cardiff Foodbank or another charity please let me know and we can put in you touch with someone who can help.
Are you ready to be more socially accountable as a business?
If you want help crafting a full corporate social responsibility for your business or want to know more about the benefits it could bring please contact us on: 02922804455 or hello@figtreehr.co.uk to discuss your needs further.